SEO is a Slow Climb
If you’ve ever put time into SEO and felt like it’s going nowhere, you’re not alone. It’s something I see a lot with contractors and trades — you launch a new website, write a few blogs, add some keywords, and then… nothing.
It’s easy to get discouraged. But here’s the truth. SEO takes time. It’s not instant, and that’s okay.
We’ve been doing our own SEO over at Tools to Trends, and I wanted to share what the journey really looks like.
Here’s a Real Screenshot From Our Site
We’ve been slowly building out content, tightening up our keywords, and making the site more useful for contractors looking for marketing support.
Here’s a screenshot from our Google Search Console account:
At the beginning, you can see almost no impressions or clicks. It felt like we were doing a lot of work for very little return. But over time, the graph starts to rise. And then, a few months ago, it really started to climb.
This is what steady, organic SEO growth looks like. No shortcuts. Just showing up consistently and giving Google (and your audience) what they’re looking for.
If You’re in the Trades, This is Especially True
Most contractors aren’t adding content every week or thinking about SEO daily. But your customers are still out there searching for what you do.
If your website has solid service pages, answers real questions, and is built with the right structure, search engines will start paying attention. You just have to give it time.
Here’s what helped us:
Writing blogs that answer common client questions
Making sure every page has a clear call to action
Keeping the site fast and mobile-friendly
Focusing on simple, real keywords your customers actually use
Why It’s Worth It
We love paid ads for fast wins, but SEO is what builds a foundation. It keeps working for you while you sleep. And when it finally picks up, you start getting more clicks, more visibility, and better quality leads — without having to keep increasing your ad budget.
If you’re feeling like your SEO isn’t doing anything yet, this is your reminder that the results are probably on their way. Just don’t stop showing up.
Want help figuring out what your site should be ranking for? Reach out to us > and we’ll point you in the right direction.
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Tools to Trends | Helping contractors grow online — one smart step at a time
