Proudly Serving Alberta's Blue-Collar Community

Real Solutions for Real Results – Grow Your Business with Us

Let's cut through the marketing fluff and get you the results your hard work deserves.

About Tools to Trends Digital Marketing

Marketing for Alberta's Blue-Collar Pros

At Tools to Trends, we’re all about giving Alberta’s blue-collar businesses the digital edge they need. From website design to Google Ads, we tailor our marketing solutions to fit your unique goals. Whether you’re in plumbing, HVAC, or landscaping, we’ve got your back. Let’s chat and see how we can help your business grow!

About the Founder

Caroline Calder

Why Tools to Trends?

Tools to Trends was never a business I dreamed up overnight. It grew from real conversations with friends in the trades. Over coffee and at weekend BBQs, I kept hearing the same thing: skilled contractors doing great work but struggling to showcase it online.

With my background in web development and marketing, I saw an opportunity to help. Tools to Trends is my way of bridging that gap, creating straightforward and effective digital strategies that work for trades businesses.

No jargon. No cookie cutter packages. Just a partner who understands your world and knows how to translate it into more calls, better clients, and steady business growth.

Recent Website Work

Tools To Trends

KMW Heating & Air Conditioning

Website design and development to showcase HVAC services
Custom graphic design for a clean, professional look
Email setup for smooth communication with customers
Hosting and domain management for reliability
Cloudflare security for added site protection

Jeveny Custom Alarms

• Website design and development focused on security solutions

• Graphic design to build a trustworthy brand presence

• Email setup to support customer inquiries and operations

• Hosting and domain setup for a strong online foundation

• Cloudflare security to keep the site protected and running smoothly

Taber Shooting Foundation

• Website design and development with a modern, easy-to-navigate layout

• Custom graphic design to match the shooting range’s brand identity

• Email setup for reliable customer communication

• Hosting and domain services for stability and performance

• Cloudflare security for ongoing protection
• WooCommerce store setup to handle memberships online