Why Tools to Trends? Here’s the thing – I didn’t just wake up one morning and decide to start a marketing agency. Tools to Trends actually grew from something much more personal. Many of my closest friends work in the trades, and over different conversations (usually over coffee or at weekend BBQs), I kept hearing the same frustrations about marketing their businesses.

These are incredibly skilled professionals who do amazing work, but they were struggling to showcase that work online. And let’s be honest – they were too busy actually running their businesses to figure out all this digital marketing stuff.

That’s when it clicked. I could combine my tech background and marketing know-how to help the people I care about succeed. And not just my friends, but all the hardworking electricians, plumbers, carpenters, and contractors out there who deserve to have their expertise shine online.

So that’s exactly what I did. I created Tools to Trends to be the kind of marketing partner I wish my friends had from the start – someone who gets it, who speaks your language, and who can translate all that technical marketing jargon into real, practical strategies that actually work for trades businesses.

No fancy corporate speak, no one-size-fits-all approaches. Just straightforward, effective digital marketing that helps you get more of the right clients and grow your business. Because at the end of the day, that’s what matters.