How to Market Your Local Contracting Business in Alberta
If you’re a contractor in Alberta — whether you’re a plumber in Calgary or a roofer in Red Deer — marketing your business is essential to getting new jobs and growing your reputation.
The good news is you don’t need to be a marketing expert to start seeing results. Here’s a simple breakdown of how to get your name out there, reach more local clients, and build a solid digital presence in Alberta.
1. Get Found on Google Maps (Local SEO)
When homeowners search plumber near me or electrician Calgary, Google shows local results first. Make sure your Google Business Profile is claimed and fully optimized.
Use your real business name, address, and phone number
Add real photos of your work, logo, and team
Get happy customers to leave reviews
Post updates every few weeks
Tip: Keep your service areas up to date. If you serve more than one city or town, list them all.
2. Build a Website That Converts
Even if you’re getting referrals, people still check your website to make sure you’re legit. Your site should:
Clearly explain what services you offer
Include photos of real work
Feature testimonials or reviews
Make it easy to call or request a quote
Bonus: Make sure your site is mobile-friendly and loads fast. Most people are searching on their phones.
3. Start Small with Google Ads
Google Ads can bring in fast leads, especially for high-intent searches like:
bathroom renovation contractor Edmonton
furnace repair Airdrie
Even a small monthly budget like $200 to $500 can make a difference if your ads and landing page are targeted well.
4. Use Social Media Without the Overwhelm
You don’t have to post every day. Just show up consistently with:
Before and after project photos
Quick tips or how-tos
Customer shoutouts or reviews
Start with Instagram or Facebook, whichever your audience uses more. Tag local suppliers when you can and use Alberta hashtags like #YYCTrades, #AlbertaContractor, or #LocalBusinessAlberta.
5. Join Online Directories
There are several free or low-cost directories where people search for local trades:
Your local chamber of commerce
The more your business shows up online, the more Google and potential clients trust you.
6. Ask for Reviews and Use Them
After finishing a job, ask for a review on Google. Then share those reviews on your website and social media.
Reviews build trust fast, especially when you’re competing with bigger companies.
See our Marketing or Website packages.
You don’t need to do everything at once. Start with the basics. Get on Google Maps, build a simple but solid website, and begin sharing your work online. Over time, these small steps help build a steady flow of local leads and a strong brand people remember.
FAQ
How do I get more clients for my contracting business in Alberta?
Start by optimizing your Google Business Profile, building a local-focused website, and asking happy clients for reviews. Social media and Google Ads can also help bring in new leads.
Is Google Ads worth it for contractors?
Yes, especially for high-value jobs like renovations or emergency repairs. Even a small budget can lead to good returns if your targeting is right.
What should I post on social media as a contractor?
Before and after photos, behind-the-scenes shots, customer testimonials, and quick home maintenance tips all work well.
What’s the best way to improve my contractor website?
Keep it simple, mobile-friendly, and fast-loading. Use real photos, list your services, and add contact buttons on every page.
