Why Your Google Ads Look Blurry
Have you ever looked at one of your Google Ads and thought something just feels off? Maybe the logo looks a little fuzzy. Or the image doesn’t pop like it should.
Blurry ads don’t just look unprofessional. They can actually hurt performance. When visuals don’t look sharp, people are less likely to click. That can lead to wasted budget and missed opportunities.
The good news is that it’s usually easy to fix. Here are some of the most common causes of blurry Google Ads and what you can do to make sure your visuals stay crisp and clear.
1. Uploading the Smallest Allowed Size
Google does accept small file sizes for images and logos. But just because you can upload something like 512 by 128 pixels doesn’t mean you should. Smaller images often get stretched or compressed when Google resizes them for different placements.
What to do instead:
Use the largest recommended dimensions. For logos and square images, 1200 by 1200 is ideal. For landscape images, go with 1200 by 300. Starting with a high-resolution image gives Google more to work with when it adjusts your ad for different screens.
2. Overcompressed or Low-Quality Files
Sometimes tools like Canva or other editors will compress your images automatically when you download them. That can lead to fuzziness, especially in ads. Even high-resolution designs can look soft if the file size is too small.
Quick tip:
Use PNG files whenever possible and choose the high quality or maximum resolution setting when exporting your images. It makes a noticeable difference.
3. Using Screenshots or Cropped Images
It’s tempting to grab a screenshot of your site or crop a product photo quickly. But those images rarely look good in ads. When resized by Google, they often become pixelated or blurry.
What to do:
Use original assets whenever you can. If you’re not sure where to get them, reach out to your developer, designer, or whoever originally created the content. Clean source files are always better than screenshots.
4. Misleading Previews in Google Ads
Sometimes your ad might look a little blurry in the preview tool inside Google Ads, even if it appears fine in real placements. That said, it’s still worth testing across devices to be sure.
How to check:
Preview your ad on desktop, tablet, and mobile. If something looks fuzzy on any of them, try uploading a larger or cleaner version of the image. This can often solve the issue.
Your Visuals Are the First Thing People Notice
If you are investing in Google Ads, your visuals need to represent your business in the best light. A blurry logo or image can make your ad feel low effort, even if everything else is on point. Sharp, professional-looking visuals create trust and help your message stand out.
We help businesses avoid these kinds of common mistakes by offering setup and design support with all of our website maintenance plans >. Whether you need help optimizing your assets or just want a second set of eyes before launching your campaign, we’re here to support your ads from the ground up.
Let’s make sure your next ad looks as good as your business deserves.
